Blessing Luxuria by Western Living, South City, Ludhiana — an upcoming premium commercial development located in one of Ludhiana’s most premium catchments.
1. Impressive and distinctive classical architectural façade
3. Extensive frontage offering excellent visibility for brands
4. Large and flexible floor plates suitable for national and international brands
5. Wide internal circulation and substantial open areas
6. One of the biggest and tallest musical fountains, spread across 2.5 acres
7. Advanced lighting show planned by Lucent Group
8. First project in India to receive approval for a European Tram 🚃
9. Master planning by Hafeez Contractor
10. All EBOs — no factory outlets
11. 3,000+ car parks
The project is already under active construction, with significant structural and façade work completed.
STRONG NATIONAL & INTERNATIONAL BRAND ECOSYSTEM
The project is being positioned as a premium destination with an impressive mix of established national and international brands.
So far, we have already tied up with several reputed national and international brands and concepts, including Brunch & Cakes Bakery from Spain, Oliver Brown Café from Australia, Anna Fendi Salon from New York, Harry Ramsden Fish & Chips concept from London, Jamie Oliver Kitchen from London, Lamborghini Café from Italy, Swinton House from Jaipur, and several other premium concepts.
We are also in discussions with leading brands from the Bharti Group portfolio, including P.F. Chang’s, PizzaExpress and Olive Garden.
Additionally, Priyank Sukhija’s largest food project in North India — Thanks & Beyond, along with Lazeez Affaire, TALK, Bizou-Bizou, Open House Café are signed and Neuma Restaurant by Karan Johar, One 8 Commune by Virat Kohli are among the exciting concepts being explored for the development.
Other concepts include Chica Loca, Potions are signed and many are there for further strengthening the project’s positioning as a premium lifestyle, F&B and entertainment destination.
This curated brand mix is expected to create a strong destination-driven ecosystem and enhance the overall footfall, customer profile and brand visibility within the development.
PREMIUM RETAIL BRANDS
On the retail side, we have already signed The Collective, Little Tags Luxury — a multi-brand luxury kids’ fashion destination featuring brands such as Balmain, DKNY and others — along with GUESS.
We are also in discussions with Ethos Watch Boutiques for multiple premium watch formats, including Hour Studio, Rado and Ethos Summit, along with select leading jewellery brands.
This strong and carefully curated brand mix across Fashion, Luxury, Watches, Jewellery, F&B, Lifestyle and Entertainment is expected to create a compelling destination-led ecosystem and significantly enhance the overall footfall, customer profile and brand visibility within the development.
SUITABLE FOR
Fashion • Lifestyle • Furniture & Home Décor • Electronics • Supermarket • F&B • Entertainment • Luxury & Premium Retail • Large-format Retail Concepts
LOCATION ADVANTAGE – SOUTH CITY, LUDHIANA
The biggest strength of the project is its South City location, which provides access to one of Ludhiana’s most important premium residential catchments.
The location enjoys convenient connectivity with:
Ferozepur Road • South City • BRS Nagar • Rajguru Nagar • Sarabha Nagar and other premium residential areas of Ludhiana.
This gives the project the advantage of catering not merely to passing traffic but also to a strong and relatively affluent residential catchment.
IDEAL FOR DESTINATION RETAIL
Unlike conventional congested high-street locations, the development offers the opportunity to create large, modern retail stores in a planned commercial environment.
The scale of construction, architectural treatment, open spaces and multiple commercial blocks make the project particularly attractive for brands requiring larger floor plates, excellent visibility, convenient parking and a premium customer environment.
